Social Media Solutions – Using Twitter For Business

Are you having trouble with social media? Does the thought of tweeting on Twitter or posting on Facebook give you hives? If so, you are not alone. Most new online entrepreneurs find themselves at a loss when it comes to using social media for their business. Most tend to put off using Twitter for as long as they possibly can.

Using Twitter for business is really fun and easy once you get the hang of it. In the beginning it can be frustrating. It can feel like you are talking to yourself. You tweet about your website and your products to no avail. You blast your link every chance you get, but no one seems to notice. Sometimes it can feel like a total waste of time. In reality plastering your link on social media is a waste of time. Let’s talk about how using Twitter for your business is very beneficial.

When setting up your Twitter account be sure to use a recent photo of yourself, not your dog, your children or grandchildren, no matter how adorable they may be. People want to see what you look like, to be able to put a face to a name. A goofy cartoon character simply will not cut it.

Next, you’ll want to write an attention getting bio. Your bio should include a link to your website, opt in page or sales page. Be sure to inject a little personality into your bio. You don’t want it to sound like an advertisement. No one wants to follow someone like that. People follow people because they want to engage with them, learn from them and to be inspired.

Now, you’ll want to find others in your niche that you would like to follow. You can find people in your niche by using Tweetadder(.com). You can also search for people in your niche by typing their name in Twitter search. See who they follow and who is following them. You can usually find good targeted people that way, then follow them. The more people you follow the more followers you will get.

Next, it’s time to tweet. Twitter posts are called tweets. They are no more than 140 characters in length. This means you will have to keep your tweet short and sweet. The idea is to create interest, to inspire, to encourage, engage and serve others. You must always offer value to those who follow you. Try to keep your tweets at 120 characters if possible so others can re-tweet your posts without editing. Most times people will not take the time to edit so you lose the opportunity for others to give you extra exposure by re-tweeting.

Using social media should never be about how much money you can make. It should be about how you can serve others. If you always keep that in mind, in time profit will follow. Social media is all about connecting with others and building relationships. People buy from those they know, like and trust. Gone are the times when buyers readily spent money with people and companies they know nothing about. Building relationships is crucial to the growth and survival of your business.

There was a time when costly advertising was the only way to reach your target market; the only way to increase your bottom line. Social media enables us to not only reach our target market, but to interact with them at no cost. That is the beauty of social media. It’s free!

The currency of today’s economy is connection. Building relationships is a very valuable asset in business today. That’s why Twitter is so important. So get started today! Start offering to help others. Be an encourager. Inspire others to me the best they can be.

Be sure you re-tweet what others have to say that is of benefit to your followers. Be sure to recognize those who re-tweet or mention you in their tweets. Suggest a good blog post or articles to others. Make connections by introducing like-minded people to one another. Become a valued resource. The more you do for others, the more it will come back to you.

Social Media Integration With Your Business in a Digital Era

Social media is evolving in a big way, and everyday we are presented with a report that displays the impact of social networking channels like Facebook, Twitter, YouTube, LinkedIn, Blogs, community forums and others on small and large businesses alike. It is transforming business in every way. Business models are changing with more access, choice and maturity in the cloud or on the SaaS platform.

Thus it not only transforms brands but also impacts the brand/customer relationship like no other communication method used previously. It’s simply about finding the best way to communicate with a customer. With the slow economy, customers are becoming more cautious in their approach and want to be better informed before they use a service or buy a product. They have access to a plethora of information that can be sourced online.

Businesses have moved to exploit social networks to reach an audience that was untapped before. It is bound to consume all areas of marketing strategy because of its ambiguity and ubiquitous nature. But how exactly companies will go about capturing information dispersed across multiple media platforms is anyone’s guess.

There is nothing new in the social media we are using. It is the same content that has been in use: images, audio, video and text. It is how we utilize it and open up new channels of communication.

Take the Marketing Initiative

Instead of thinking of social media as a technology, think of it as a communication tool wherein you can connect with the customer and build a long term relationship. It’s simple: shifting conversations to a different medium; allowing for easier updating of content; and reaching a wider audience.

Every organization needs a social media implementation and integration framework.

a) Managing Content Aggregation – At the onset, businesses need to better understand market behavior and interaction within their marketplaces. Deploying Google Alerts, Twitter Search,Radian6, and PR Newswire’s Media Metrics to track conversations and instances associated with key words helps in understanding the market better.

b) Audience Reaction – Based on the reactions to their content on these social networking sites, companies can respond and improve the content, define future launches or engagements and connect.

c) Data Analytic Metrics – It is a managed service for multiple social media channel monitoring and reporting activity in order to show the trend, usually in the form of friends, followers, conversations, traffic and reach.

d) Enterprise Integration – Any department affected by external activity will eventually socialize. Organizational transformation will gravitate towards a top-down hierarchy of policy, education, and empowerment across the entire organization and provide on-going support for content development and community building initiatives. Enterprise integration links social analytics with existing CRM and BI tools.

Incorporating social media solutions into your client’s or company’s existing content strategy does not have to be a painful process. By hearing and observing the responses and interactions of the customer, we can touch on the pain points, source new ideas, foster improvements, learn and integrate a sense of purpose into our social media programs, thus opening the door to new possibilities.

Any individual or organization that sells products or offers services should value open communication as a goal. If your client or company does not have one, social media integration might be a good starting point.

Social Media Solutions for Expanding Your Business

For a business looking to expand itself and reach out to a fresh audience, building an attractive and engaging online profile is a necessity. Customer friendly social media solutions for a business would benefit its overall sales, customer engagement, as well as your overall reach as an enterprise. Most businesses realizing the importance have started to expand their budget for accommodating social media marketing experts.

However, investing in expert opinion for SMM would require the business to go through days of recruitment and training, which could be cumbersome, especially for small businesses. On the other hand, a business that adopts social media software that assists in maintaining the integrity of the company profile online can help the business run smoother, deliver better to its customers, and save time and money.

Before looking for the ideal software for your business, list out your requirements, consider these benefits of social media software for businesses, and make the decision on the investment.


Your business will definitely benefit more in value when compared to the initial investment required for the software, as it is cost-effective. The tools help you take strategic decisions based on statistical data, restricting your company’s miscalculated risks that involve significant losses.

You can manage your own social profile as well as other social networking profiles of your customers by interacting with them through customer care. It can also represent the incoming company mentions on the social media and the internet, which makes it easy for a business to interact with their audience.

Customer Support

One of the most important attributes of a software package is the support that accompanies the package. With the extensive customer support team that is available at your disposal to assist you regardless of the size of the issue, will help you set-up and use of the software to the optimum.

The support is also quick with their assistance. It would be extremely beneficial for the business executives to stay in touch with the customer representative executives of the software for any small issues that might appear. They are also accessible on live chat if you are not able to connect through to their support team. The live chat has a dedicated customer support that will guide you the process of solving trivial issues with the software. There are also conventional options to contact the support team like e-mail, and SMS assistance.


With feature-packed software that can help a business manage their business’s online persona, your business can expand its brand on a large scale and generate awareness among a new and better audience. To do so, you will have to know which features to use and optimize them, keeping your business’s best interests in mind. The software does not compromise the wealth of features and you can use each one for your social media profile optimization and for enhancing productivity.

Competitive Edge

While most companies would hire social media experts and look to develop their profile over a specific period, your business can do it faster with continuous optimization of your profile, a capability seen only in business software.